TUTORIALGeneric WooCommerce emails look like generic WooCommerce emails — plain, unbranded, easy to mistake for spam. Post-Purchase Hub lets you fix that without writing a line of code.
Order status emails are some of the highest-open-rate messages a store sends, because customers are actively waiting for them. A branded, clear email builds trust; a generic one just gets skimmed or ignored.
Go to WooCommerce → Post-Purchase Hub → Notifications. Each order status has its own template — confirmation, shipped, cancelled, return approved — editable independently.
Upload your logo once and it applies across every template. The accent color field controls buttons and the order-status highlight inside the email, so it’s worth matching to your site’s primary brand color.
Merge tags like customer first name, order number, and estimated delivery date can be dropped into any template. A short, specific line (“Hey Sam, your order is on its way!”) reads far better than a form-letter greeting.
Use the built-in “Send test email” button to preview exactly what customers will see, including how it renders on mobile. Check this before publishing any change — email clients are notoriously inconsistent with formatting.